• RecordNumber
    74751
  • Author

    Lilien, Gary L., 1946-

  • Title

    Marketing decision making: a model- building approach

  • Author Statement
    Gary L. Lilien , Philip Kotler
  • Publication
    Harper & Row
  • Publication Year
    c1983
  • Collation
    xx, 875p.: ill, diagrs, tables
  • Bibliography
    Bibliography: p. 809- 858
  • Subject

    Marketing- Decision making- Mathematical models

  • ADDED ENTRIES
    Kotler, Philip
  • Main Class
    658
  • Sub Class
    .802
  • Cutter no
    L728m
  • وارد كنندة اطلاعات
    soltani^d2004/10/30 10:59:23
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=74751&Field=0&DTC=2