RecordNumber
74692
Author
McCarthy, Edmund Jerome
Title
Applications in basic marketing: cliooings from the popular business press
Author Statement
E. Jerome McCarthy and William D. Perreault
Publication
Irwin
Publication Year
c1990-
Collation
v. : ill
Subject
Marketing-Periodicals , Marketing-Management-Periodicals
ADDED ENTRIES
Perreault, William D
Main Class
658
Sub Class
.8
Cutter no
M123a
وارد كنندة اطلاعات
zharfi^d2004/10/25 09:02:13