• RecordNumber
    63745
  • Author

    Wierenga, Berend

  • Title

    Marketing management support systems: principles, tools and implementation

  • Author Statement
    Berend Wierenga , Gerrit Van Bruggen
  • Publication
    Kluwer academic
  • Publication Year
    c2000
  • Collation
    xiv, 341p.: ill, diagrs, tables
  • Series
    International series in quantitative marketing
  • Bibliography
    Bibliography: p.[303]- 323
  • Subject

    Marketing- Management

  • ADDED ENTRIES
    Bruggen, Gerrit Van
  • Main Class
    658
  • Sub Class
    .8
  • Cutter no
    W648m
  • وارد كنندة اطلاعات
    spring^d/in/sp spring