RecordNumber
63745
Author
Wierenga, Berend
Title
Marketing management support systems: principles, tools and implementation
Author Statement
Berend Wierenga , Gerrit Van Bruggen
Publication
Kluwer academic
Publication Year
c2000
Collation
xiv, 341p.: ill, diagrs, tables
Series
International series in quantitative marketing
Bibliography
Bibliography: p.[303]- 323
Subject
Marketing- Management
ADDED ENTRIES
Bruggen, Gerrit Van
Main Class
658
Sub Class
.8
Cutter no
W648m
وارد كنندة اطلاعات
spring^d/in/sp spring