RecordNumber

61685

Author

Forceville, Charles

Title

Pictorial metaphor in advertising

Author Statement

Charles Forceville

Publication

Routledge

Publication Year

c1996, 1998

Collation

x, 233p.: ill, tables

Bibliography

Bibliography: p. [223]- 230

Subject

Advertising , Metaphor

Main Class

659

Sub Class

.1

Cutter no

F697p

وارد كنندة اطلاعات

79.2^d/in/sp spring