RecordNumber
53
Author
Aaker, David A.
Title
Advertising management
Author Statement
David A. Aaker, John G. Myers
Edition
3rd ed
Publication
Prentice- Hall
Publication Year
c1987
Collation
xii, 564 p. : ill
Bibliography
Includes bibliographies
Subject
Advertising-Management
ADDED ENTRIES
Myers, John G., 1933-
Main Class
659
Sub Class
.1
Cutter no
A111a
Date
1987
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