RecordNumber
45202
Author
Shapiro, Stanley J
Title
Marketing management; readings in operational effectiveness
Author Statement
Stanley J. Shapiro , Jean Charles Chebat
Publication
Harper & Row
Publication Year
[c1974]
Collation
xv, 301p.; diagrs
Subject
Marketing management- Addresses, essays, lectures
ADDED ENTRIES
Chebat, Jean- Charles
Main Class
658
Sub Class
.8
Cutter no
S529m
وارد كنندة اطلاعات
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