• RecordNumber
    43902
  • Author

    Runyon, Kenneth E.

  • Title

    Consumer behavior; and the practice of marketing

  • Author Statement
    Kenneth E. Runyon
  • Editor
    David W. Stewart
  • Edition
    3rd ed
  • Publication
    Merrill
  • Publication Year
    [c1987]
  • Collation
    xv, 776p.: ill, tables
  • Subject

    Consumers , Motivation research (Marketing) , Marketing research

  • ADDED ENTRIES
    Stewart, David W. jt. ed
  • Main Class
    658
  • Sub Class
    .834
  • Cutter no
    R943c
  • Date
    1987
  • وارد كنندة اطلاعات
    soltani^d//