Consumer behavior; and the practice of marketing

RecordNumber
43902
Author
Runyon, Kenneth E.
Title
Consumer behavior; and the practice of marketing
Author Statement
Kenneth E. Runyon
Editor
David W. Stewart
Edition
3rd ed
Publication
Merrill
Publication Year
[c1987]
Collation
xv, 776p.: ill, tables
Subject
Consumers , Motivation research (Marketing) , Marketing research
ADDED ENTRIES
Stewart, David W. jt. ed
Main Class
658
Sub Class
.834
Cutter no
R943c
Date
1987
وارد كنندة اطلاعات
soltani^d//
Link To Document :
https://lib.ui.ac.ir/dL/search/default.aspx?Term=43902&Field=0&DTC=2

Runyon, Kenneth E.