• RecordNumber
    36930
  • Author

    Palmer, Adrian

  • Title

    Principles of services marketing

  • Author Statement
    Adrian Palmer
  • Publication
    McGraw- Hill
  • Publication Year
    [c1994]
  • Collation
    xvi, 345 p.: ill, diagrs, tables
  • Bibliography
    Bibligraphy: p.331- 340
  • Subject

    Marketing- Management , Sevice industries- Marketing

  • Main Class
    658
  • Sub Class
    .8
  • Cutter no
    p173p
  • وارد كنندة اطلاعات
    fazel^d// , alipour^d2003/05/17 14:05:31
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=36930&Field=0&DTC=2