RecordNumber
13419
Author
Cravens, David W
Title
Marketing management
Author Statement
David W. Cravens , Gerald E. Hills , Robert B. Woodruff
Publication
illin: Richard D. Irwin
Publication Year
1988
Collation
xx, 714p.: diagrs, tables
Bibliography
Includes bibliographies
Subject
Marketing- Management
ADDED ENTRIES
Hills, Gerald E., jt auth
Main Class
658
Sub Class
.8
Cutter no
C775m
وارد كنندة اطلاعات
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