• RecordNumber
    13419
  • Author

    Cravens, David W

  • Title

    Marketing management

  • Author Statement
    David W. Cravens , Gerald E. Hills , Robert B. Woodruff
  • Publication
    illin: Richard D. Irwin
  • Publication Year
    1988
  • Collation
    xx, 714p.: diagrs, tables
  • Bibliography
    Includes bibliographies
  • Subject

    Marketing- Management

  • ADDED ENTRIES
    Hills, Gerald E., jt auth
  • Main Class
    658
  • Sub Class
    .8
  • Cutter no
    C775m
  • وارد كنندة اطلاعات
    ^d//