Rethinking place branding

SubTitle

comprehensive brand development for cities and regions

Author Statement

Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors

Publication

Cham [Switzerland] : Springer Berlin Heidelberg

Publication Year

Collation

xii,248p.:ill. ,diagrs,tables

Bibliography

Includes bibliographical references

Subject

Branding (Marketing) , Place marketing

ADDED ENTRIES

Kavaratzis,Mihalis , Ti comprehensive brand development for cities and regions

Main Class

658

Sub Class

.827

Cutter no

R438

ISBN

9783319124230

واردكننده اطلاعات

فاطمه مهدي

Link To Document