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RecordNumber
103187
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Title
Rethinking place branding
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SubTitle
comprehensive brand development for cities and regions
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Author Statement
Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors
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Publication
Cham [Switzerland] : Springer Berlin Heidelberg
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Publication Year
© 2015
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Collation
xii,248p.:ill. ,diagrs,tables
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Bibliography
Includes bibliographical references
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Subject
Branding (Marketing) , Place marketing
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ADDED ENTRIES
Kavaratzis,Mihalis , Ti comprehensive brand development for cities and regions
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Main Class
658
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Sub Class
.827
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Cutter no
R438
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ISBN
9783319124230
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واردكننده اطلاعات
فاطمه مهدي
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Link To Document :
