RecordNumber

937

Author

Lancaster, Geoffrey

Title

marketing made simple

Author Statement

Geoffrey Lancaster, Paul Reynolds

Edition

1st ed.

Publication

Made Simple

Publication Year

c2002

Collation

viii, 261 p. : ill.

Notes

Includes bibliographical references and index.

Subject

Marketing , Marketing -- Case studies

ADDED ENTRIES

Reynolds, Paul

Main class

658.

Sub class

8

Cutter no

L244m

ISBN

0-7506-4771-X