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RecordNumber
937
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Author
Lancaster, Geoffrey
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Title
marketing made simple
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Author Statement
Geoffrey Lancaster, Paul Reynolds
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Edition
1st ed.
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Publication
Made Simple
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Publication Year
c2002
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Collation
viii, 261 p. : ill.
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Notes
Includes bibliographical references and index.
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Subject
Marketing , Marketing -- Case studies
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ADDED ENTRIES
Reynolds, Paul
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Main class
658.
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Sub class
8
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Cutter no
L244m
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ISBN
0-7506-4771-X
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Link To Document :
