RecordNumber

814

Author

Mathieson, Rick

Title

Branding unbound

SubTitle

the future of advertising, sales, and the brand experience in the wireless age

Author Statement

Rick Mathieson

Publication

AMACOM

Publication Year

c2005

Collation

ix, 244 p. ill. 24 cm

Notes

Includes bibliographical references (p. [213]-227) and index.

Subject

Mobile commerce , Product management

Main class

658.

Sub class

872

Cutter no

M431b

Date

2005

ISBN

0-8144-7287-7