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RecordNumber
814
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Author
Mathieson, Rick
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Title
Branding unbound
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SubTitle
the future of advertising, sales, and the brand experience in the wireless age
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Author Statement
Rick Mathieson
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Publication
AMACOM
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Publication Year
c2005
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Collation
ix, 244 p. ill. 24 cm
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Notes
Includes bibliographical references (p. [213]-227) and index.
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Subject
Mobile commerce , Product management
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Main class
658.
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Sub class
872
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Cutter no
M431b
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Date
2005
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ISBN
0-8144-7287-7
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Link To Document :
