• RecordNumber
    797
  • Author
    Hennessey, Hubert D
  • Title

    Global account management : creating value

  • Author Statement
    H. David Hennessey and Jean-Pierre Jeannet.
  • Publication
    John Wiley & Sons
  • Publication Year
    c2003
  • Collation
    x, 260 p. ill.
  • Notes
    Includes bibliographical references and index , Global drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key accountʹs business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard
  • Subject

    Export marketing , Export marketing --Case studies , Marketing --Key accounts

  • ADDED ENTRIES
    Jeannet, Jean-Pierre
  • Main class
    658.
  • Sub class
    848
  • Cutter no
    H515g
  • ISBN
    0-470-84892-8
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=797&Field=0&DTC=14