-
RecordNumber
797
-
Author
Hennessey, Hubert D
-
Title
Global account management : creating value
-
Author Statement
H. David Hennessey and Jean-Pierre Jeannet.
-
Publication
John Wiley & Sons
-
Publication Year
c2003
-
Collation
x, 260 p. ill.
-
Notes
Includes bibliographical references and index , Global drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key accountʹs business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard
-
Subject
Export marketing , Export marketing --Case studies , Marketing --Key accounts
-
ADDED ENTRIES
Jeannet, Jean-Pierre
-
Main class
658.
-
Sub class
848
-
Cutter no
H515g
-
ISBN
0-470-84892-8
-
Link To Document :
