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RecordNumber
790
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Author
Woodside, Arch G
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Title
Market-driven thinking
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SubTitle
achieving contextual intelligence
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Author Statement
Arch G. Woodside.
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Publication
Butterworth-Heinemann
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Publication Year
c2005
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Collation
xx, 303 p. ill.
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Notes
Includes bibliographical references (p. 279-291) and index.
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Subject
Marketing , Marketing , Consumer behavior
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Main class
658.
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Sub class
8342
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Cutter no
W898m
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ISBN
0-7506-7901-8
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Link To Document :
