RecordNumber

658

Title

The marketing book

Author Statement

edited by Michael J. Baker.

Edition

5th ed

Publication

Butterworth-Heinemann

Publication Year

c2003

Collation

xxxviii, 834 p. ill. 25 cm

Notes

Previous ed.: 1999. , Includes bibliographical references and index

Subject

Marketing

ADDED ENTRIES

Baker, Michael John

Main class

658.

Sub class

8

Cutter no

M346

Date

2003

ISBN

0 7506 5536 4