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RecordNumber
6564
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Author
Drummond, Graeme
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Title
Introduction to marketing concepts
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Author Statement
Graeme Drummond, John Ensor
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Publication
Oxford Boston, MA : Elsevier/Butterworth Heinemann
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Publication Year
2005
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Collation
xiii, 283 p. : ill. ; 25 cm
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Notes
Includes bibliographical references and index
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Subject
Marketing
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ADDED ENTRIES
Ensor, John
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Link To Document :
