RecordNumber
6301
Author
Reich, Brian,1977-
Title
Media rules! mastering todayʹs technology to connect with and keep your audience
SubTitle
mastering todayʹs technology to connect with and keep your audience
Author Statement
Brian Reich, Dan Solomon
Publication
J. Wiley & Sons
Publication Year
c2008
Collation
xxii, 230 p. 24 cm
Notes
Includes bibliographical references (p. 217-219) and index. , The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable
Subject
Communication and technology. , Mass media. , Globalization.
ADDED ENTRIES
Solomon, Dan,
Main class
302.2