6301

Reich, Brian,1977-

mastering todayʹs technology to connect with and keep your audience

Brian Reich, Dan Solomon

J. Wiley & Sons

c2008

xxii, 230 p. 24 cm

Includes bibliographical references (p. 217-219) and index. , The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable

Solomon, Dan,

302.2