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RecordNumber
584
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Author
Villamora, Grace Avellana
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Title
Super searchers on Madison Avenue
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SubTitle
top advertising and marketing professionals share their online research strategies
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Author Statement
Grace Avellana Villamora ; edited by Reva Basch
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Publication
Cyber Age Books
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Publication Year
c2003
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Collation
xii, 236 p. ill. 24 cm
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Series
Super searchers
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Notes
Includes bibliographical references and index , Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
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Subject
Marketing research --Computer network resources , Marketing --Databases , Internet searching , Electronic information resource searching
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ADDED ENTRIES
Basch, Reva
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Main class
658.
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Sub class
8302854678
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Cutter no
V715s
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Date
2003
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ISBN
0-910965-63-3
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Link To Document :
