RecordNumber
584
Author
Villamora, Grace Avellana
Title
Super searchers on Madison Avenue
SubTitle
top advertising and marketing professionals share their online research strategies
Author Statement
Grace Avellana Villamora ; edited by Reva Basch
Publication
Cyber Age Books
Publication Year
c2003
Collation
xii, 236 p. ill. 24 cm
Series
Super searchers
Notes
Includes bibliographical references and index , Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence
Subject
Marketing research --Computer network resources , Marketing --Databases , Internet searching , Electronic information resource searching
ADDED ENTRIES
Basch, Reva
Main class
658.
Sub class
8302854678
Cutter no
V715s
Date
2003
ISBN
0-910965-63-3