RecordNumber
489
Author
DePalma, Donald A
Title
Business without borders
SubTitle
a strategic guide to global marketing
Author Statement
Donald A. DePalma.
Publication
Wiley
Publication Year
c2002
Collation
xx, 267 p. ill. 24 cm
Notes
Includes bibliographical references and index , Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230
Subject
Marketing --ManagementData processing , Globalization , Electronic commerce
Main class
658.
Sub class
800285
Cutter no
D419b
Date
2002
ISBN
0-471-20469-2