Do-it-yourself advertising and promotion

SubTitle

how to produce great ads, brochures, catalogs, direct mail, web sites, and more! /

Author Statement

Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.

Edition

3rd ed

Publication

J. Wiley

Publication Year

c2003

Collation

xxxi, 324 p. ill. 26 cm

Notes

"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover , Includes bibliographical references and index

Subject

Advertising --Handbooks, manuals, etc

ADDED ENTRIES

Davis, Tom

Main class

659.

Sub class

Cutter no

H148d

Date

2003

ISBN

0471273503

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