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Steiner, Ina

tools and techniques to make more money on every transaction

Ina Steiner

McGraw-Hill

c2006

xiv, 274 p. ill.

Includes index , Introduction -- The joys and pitfalls of eBay data -- What is eBay data -- What eBay data can and cant tell you -- Using eBay data tools -- eBay data mining basics -- Evaluating research tools, and all about Andale -- Taking the guesswork out of eBay selling with Terapeak -- Digging into data with deepanalysis -- Tracking shoppers movement with Sellathon -- Putting eBay data to work -- Basic listing strategies: make more money on every transaction -- Advanced listing strategies: grow your business -- Marketing strategies: market like a powerseller -- Staying one step ahead of the competition -- Appendix A: data reports from auction-management services -- Appendix B: eBay marketplace research

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