203

editors, Thomas E. Backer, Susan L David, Gerald Soucy

U.S. Dept. of Health and Human Services, Public Health Service, National Institutes of Health , National Institute on Drug Abuse

c1995

iv, 289 p. : ill.

NIDA research monograph , NIH publication

Includes bibliographical references , Contents: Introduction / Thomas E. Backer, Susan L. David, and Gerald Soucy -- Assessing and enhancing readiness for change: implications for technology transfer / Thomas E. Backer -- Collaboration and diversity in technology transfer / Kathryn H. Kavanagh -- Risk communication: a tool for behavior change / David B. McCallum -- Diffusion of drug abuse prevention programs: spontaneous diffusion, agenda setting, and reinvention / Everett M. Rogers -- Interorganizational planning and coordination as technology transfer: lessons from a case study / Howell S. Baum -- Organizational change as human process, not technique / Michael A. Diamond -- Rethinking organization stability as a determinant for innovation adoption and diffusion / Alan M. Glassman -- Technology transfer as collaborative learning / Ramkrishnan V. Tenkasi and Susan A. Mohrman -- Reducing impediments to technology transfer in drug abuse programming / Barry S. Brown -- A field-based dissemination component in a drug abuse research center / James L. Sorensen and Wayne W. Clark -- Technology transfer in the criminal justice field: implications for substance abuse / Paul Gendreau -- Creating strong attitudes: two routes to persuasion / Richard E. Petty -- Transferring research findings on persuasion to improve drug abuse prevention programs / William J. McGuire -- Developing effective behavior change interventions: some lessons learned from behavioral research / Martin Fishbein -- Synthesis of behavioral science learnings about technology transfer / Thomas E. Backer and Susan L. David.

Backer, Thomas E. , David, Susan L. , Soucy, Gerald Paul, 1949- , National Institute on Drug Abuse , National Institutes of Health (U.S.)

362.

2917

R454