تحليل تاثيرتحول ديجيتال برمدل كسب و كارو نوآوري تكنولوژيك درشركت هاي دانش بنيان شهرتهران

eva‎luating the Effects of Digital Transformation on Business Models an‎d Technological Innovation in Knowledge-Based Firms in Tehran

مديريت

Digital transformation has the capability to reshape companies by increasing efficiency, fostering innovation, an‎d improving performance. This study examines the impact of digital transformation on business models an‎d technological innovation, along with three dimensions of digital transformation an‎d three dimensions of business models, in knowledge-based companies located in Tehran Province. The research method is descriptive–survey in nature, an‎d its purpose is applied. The data collection tool was a questionnaire using a five-point Likert scale. The validity of the questionnaire was confirmed through face validity, an‎d its reliability was verified using Cronbach’s alpha. The statistical population of the study consisted of active knowledge-based companies in Tehran Province. Using ran‎dom sampling an‎d referring to the list of knowledge-based companies, 185 companies were selec‎ted, an‎d their managers an‎d senior managers responded to the questionnaire. The results of this study indicate that digital transformation has a positive an‎d significant effect on business models in knowledge-based companies. Furthermore, according to the second an‎d third hypotheses, digital transformation has a positive an‎d significant effect on technological innovation, an‎d technological innovation also has a positive an‎d significant effect on business models. It is recommended that knowledge-based companies implement a platform-based infrastructure utilizing artificial intelligence an‎d application programming interfaces (APIs) so that internal an‎d external data resources can be securely integrated, enabling the establishment of new value-creating processes based on data-driven services. It is also advised that knowledge-based companies conduct a comprehensive mapping of all internal organizational processes, as this mapping will clearly identify weaknesses, operational bottlenecks, an‎d automation opportunities. This study can assist active knowledge-based companies in Tehran in planning an‎d adopting digital transformation in their business processes in order to become pioneers an‎d gain competitive advantage, while also enabling them to benefit from the implementation of digital transformation.

5